Hurlingham Privileges

This is a Hurlingham Privileges Hotel. When you book through us you are entitled to VIP benefits during your stay.


Hotel Information

  • Description
  • Activities
  • Bar
  • Kids-club
  • Restaurant
  • Wellness


The new Assila Hotel combines the warmth of Arabian hospitality with Rocco Forte Hotels’ distinct service style, in the centre of Jeddah’s most fashionable business and shopping district.

Designed by Martin Brudnizki and Olga Polizzi, Assila’s bold and contemporary interiors celebrate European sophistication and Arabian craftsmanship. The five-star hotel is also a gallery for almost 2,000 pieces of original works by Saudi Arabian artists and home to five exciting new restaurants with flavours from around the world.



Things to do in Jeddah

Jeddah, the Gateway to The Holy City of Makkah, is an ancient city that has been awarded UNESCO World Heritage status. With a long corniche cooled by the breeze of the Red Sea and myriad sites and attractions to explore, the city has long been popular with regional and religious tourists, but the opening of the Assila Hotel is creating a new destination for Western visitors in Saudi Arabia. Combining Middle Eastern hospitality, opulent facilities and spectacular views, this landmark hotel in the heart of Jeddah is a new world of luxury and comfort. Ahead of your trip to Jeddah, it lifts the lid on life in the Arabian city and unveil the top things for visitors to see and do.

The Corniche
Not dissimilar to many coastal cities around the world, the Corniche is the social heart of Jeddah. A hive of local life, the boulevard stretching along the Saudi Arabian coastline is lined with hotels, apartment blocks and restaurants overlooking the Red Sea. It’s where local families come to relax, play on the beach or enjoy a long meal of Arabian cuisine. A focal attraction is the landmark King Fahd’s Fountain, which draws crowds with dramatic light shows every evening. The beautiful Floating Mosque (Fatimah Az-Zahra Mosque), which appears to hover over the water, is another highlight to gaze upon, whatever your religion.

Landmark sites
A trip to the historic quarter of Al-Balad is a highlight for history and architecture enthusiasts. It’s home to a plethora of ancient buildings and structures, including sections of the Jeddah Wall, which once encircled the city. A distinctive attraction on the outskirts of the city is the Makkah Gate, a giant gate signifying the border into Makkah. The giant ‘book stand’ structure crosses over the highway, meeting in the middle to hold up an oversized Qur’an. Jeddah is also home to many beautiful mosques, including the Island Mosque, King Saud Mosque and Abdul Raouf Khalif Mosque.

While Jeddah is increasingly becoming more commercial, the history and traditions of the city are preserved in its many museums. The four-floor Al Tayibat City Museum for International Civilisation showcases a sizeable collection of artefacts dating from pre-Islamic to modern Arabia, including manuscripts, weapons, furniture, traditional dress, and much more. Another leading museum is Beit Al Balad, located in the former British Legion’s headquarters, which tells the history of Jeddah through photos, artefacts and exhibits. Visitors can also discover art at the Castle Museum of Arts Heritage or archaeology at the Jeddah Regional Museum of Archaeology and Ethnography.

Jeddah is home to a number of traditional souqs (Middle Eastern markets) which provide excellent opportunities to shop and experience local life. Souq Al Alawi is the largest in the city. The buzzing market is filled with stalls offering everything from Islamic art to spices and traditional dress. For jewellery and antiques at competitive prices, seek out another local favourite, Souq Al-Sagha. Remember, haggling is not only encouraged in souqs, it’s expected.

Outside of the souqs, Jeddah is full of shopping opportunities. Mall of Arabia is one of the largest malls in the city and is packed full of international high street stores. Likewise, Red Sea Mall showcases Middle Eastern brands alongside Western names such as Mango and Moschino. El-Khayyat Centre, meanwhile, caters towards a more affluent clientele with luxury fashion boutiques including Chanel, Louis Vuitton, Valentino and Dior, and jewellers such as Tiffany & Co and Chaumet.

Middle Eastern dining
Jeddah is one of the most multicultural cities in Saudi Arabia and its culinary scene reflects this. From traditional Middle Eastern fare and contemporary Lebanese cuisine, to flavours of Asia and the West, there’s plenty to sample. Discover fresh seafood in the restaurants of the Green Island complex built over the Red Sea, just off the Corniche. For Arabic-Mediterranean flavours head to Aubergine at Assila Hotel, or book a table at Pampas to experience Argentinean dining.



This chocolaterie and bakery will be a popular, local gathering place to see and be seen, to meet friends for a coffee or cake, or to join colleagues for one of the many delicious, homemade Vienoisseries and chocolates from the show kitchen. It has even developed itsr own chocolate flavour at NOIR Lab in Paris.

Il Caffé:

Enjoy homemade Italian patisseries, ice creams and cakes, speciality coffees, an international tea selection, fresh juices, Italian snacks and Panini, as well as traditional afternoon tea throughout the day. It also serves shisha and traditional Arabic mezze on the terrace overlooking Prince Mohammed bin Abdulaziz Street (Tahlia Street). The spacious interior is divided into three, cosier sections, with plenty of colourful cushions on comfortable sofas and lounge seating, bookcases stacked with books and board games and a bar counter displaying homemade cakes and patisseries.



From the Assila the Horse soft toy in their room to the special Families R Forte passport, the Families R Forte Programme makes sure junior guests are just as pampered as the grown-ups.

For ages 0-3.
• Assila the Horse Turndown Service
•All baby meals are complimentary.
• Baby crockery, high chairs, bibs, bottle warmers and sterilisers are all available upon request
• Rooms are set-up with baby cots and baby bed linen
• Motion mobile, night lamp or glow lamps and play mats are all available upon request
• Bathroom are set-up with baby bath products, Families R Forte hooded towel and rubber ducks
• Anti-slip bath mats, baby bathtubs, temperature testers, nappies, nappy changing mat, nappy cream and wipes are all available upon request

For ages 4 to 12
• Families R Forte welcome amenities, check-in cards, comment cards, newspaper as well as the special Families R Forte passport
• In-house activities
• City activities factsheet
• Bespoke activities and programmes created by the Concierge team are available upon request
• 50% off all meals, along with Families R Forte menus in restaurants and for In Room Dining as well as a Families R Forte breakfast corner
• Bespoke Families R Forte In Room Beverages and Snacks, high chair, kids’ crockery, kids’ bib are all available upon request
Bathroom set-up:
• Bathrooms are set up with rubber ducks, kids’ bathroom products, Families R Forte slippers and bathrobes
• Anti-slip bath mat, potties and stools are all available upon request

For ages 13 to 16.
• In-house activities
• City activities factsheet
• Bespoke activities and programmes created by the Concierge team are available upon request
• Welcome amenities, such as a complimentary mocktail
• Bespoke Families R Forte In Room Beverages and Snacks are available upon request
• Welcome card
• Books, magazines, movies, games and games consoles, content protected Wi-Fi, an extra bed and interconnecting rooms are all available upon request



Overlooking the city, Pampas will be the first Argentinean restaurant in Jeddah, with a wide selection of starters, main courses and desserts, as well as the highest quality meats and fish from an open, specialty Asado grill. There’s also non-alcoholic draft beer on tap, traditional Mate, and a range of cold-pressed and mixed fruit juices. Highlights from weekend brunch menu include Argentinean ‘mezze’, mixed grills to share and a custom- made caviar trolley. The striking dark wood and leather interior is punctuated with colourful stained glass panels, beautiful chandeliers and local and relevant artwork – including a beautiful painting of a bull in the Pampas. There’s also a private dining room which can be further divided into two spaces.


Located on the hotel's rooftop terrace, Aubergine has colourful, tiled tabletops and comfortable lounge sofas under white awnings. Enjoy Lebanese, Armenian and Turkish dishes, a wide range of healthy, Mediterranean salads, as well as traditional Arabic mezze. Aubergine and the rooftop terrace are also available for private events – complete with shaded beds and a barbeque by the pool.


This breakfast restaurant hosts an extensive and international buffet offering for lunch and dinner, with specially-themed evenings celebrating cuisine and music from around the world. Watch and smell the freshly-baked bread coming out of the oven of the show kitchen whilst sipping the very best coffees from the specially-trained professional baristas every morning at Twenty-Four. A large breakfast buffet has everything from traditional Arabic breakfast dishes to homemade viennoiseries, high quality meats and cheeses, desserts, healthier yoghurts, dips, fresh juices and homemade granolas. A la carte egg dishes and a wide range of hot items are prepared to order in the kitchen. For lunch and dinner, enjoy a wide, international selection on the buffet, including pizzas fresh from the oven.


Wellness & Fitness:

Assila Spa brings the Rocco Forte Spas philosophy to Jeddah, with Rocco Forte Rituals, Rocco Forte Fitness, Rocco Forte Nourish and Rocco Forte Health.

It has treatments from the world’s leading beauty experts and the finest quality products – including Rocco Forte Rituals, which are carried out with Forte Organics – its own beauty line exclusive to Rocco Forte Spas, with organic ingredients hand-picked from the Verdura Resort in Sicily.

Assila Spa has two light-filled gyms with beautiful views over Jeddah, two squash courts, as well as a 25m rooftop pool with a poolside lounge with refreshments and snacks.

Rocco Forte Nourish snacks, dishes and smoothies are served in the Assila Spa healthy snack lounge.

Rocco Forte Health ensures that guests can enjoy balanced and integrated approach to wellbeing with any of five health-focused programmes: Fit, Slim, Detox, Anti-age and Relax.


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