Bulgari is an Italian jewelry and luxury goods brand that produces and markets several product lines including jewelry, watches, fragrances, accessories and hotels.

In the beginning of 2001 Bulgari Spa formed a joint venture with Luxury Group - the Luxury Division of Marriott International which also manages The Ritz-Carlton Hotel Company, L.L.C. to launch a new luxury hotel brand, Bulgari Hotels & Resorts.

Bulgari opened its first hotel in Milan in 2004, a resort in Bali in 2006, followed by a hotel in London in 2012, and a hotel in Shanghai in 2015.