La Réserve Ramatuelle To Open A New Chic Beach Area, And It Promises To Be Phenomenal



On the most iconic beach of the Saint-Tropez peninsula, Michel Reybier – founder of the La Réserve establishments – has created La Réserve à la Plage, in cooperation with designer Philippe Starck.
From April 18th 2019, La Réserve à la Plage reinvents the original spirit of Saint-Tropez.

The Relaxed Vibe of a Charming Cabana

On Pampelonne beach entirely redesigned to recapture its forgotten wild beauty, La Réserve à la Plage echoes these exceptional natural surroundings. Bar, restaurant, beach shop and sunbathing from morning to night… Michel Reybier wanted a charming, friendly place with a family atmosphere, a far cry from fleeting trends and attuned to his values of authenticity.

"La Réserve à la Plage is a place of elegance flowing from the sheer charm of life, from the best that humankind can offer us. Dreams and desires, as well as memories of those happy days spent sleeping in the shade of reed screening, watching the boats pass by and laughing with friends. It is a place of extreme quality stemming from a unique, personal and timeless creative intent. La Réserve à la Plage is a return to the light and whimsical original spirit of Saint-Tropez, where anything is possible. La Réserve à la Plage is a future classic." Philippe Starck.

Amid this chic bohemian atmosphere, a few surprising details recall the heady pop-art vibe of the original Tropezian myth. This place is a veritable invitation to dream: filled with desires, memories and objects left behind by all the people who have experienced joyful beach time moments. Bright colors accentuate the purity of the natural materials in these surroundings filled with warmth, light, smiles, love, stories… and the story of La Réserve.

Sunny Lunchtime Flavours

Designed by Eric Canino, Executive Chef of the Michelin-starred La Voile restaurant at La Réserve Ramatuelle, with the help of Nicolas Cantrel, chef of La Réserve à la Plage, the menu celebrates generous and fragrant Mediterranean cuisine with its ethos of sharing and freshness. The wood-fired barbecue turns the spotlight on beautiful pieces of meat and freshly caught grilled fish, accompanied by vegetables enhanced with local aromatic herbs, some of them straight from the hotel’s vegetable garden.

A chance to transition seamlessly – and barefoot – from warm sand to patina parquet flooring in order to share a few tapas or a friendly lunch facing stunning views sums up a particularly beautiful vision of summer happiness.

At the end of the day, the atmosphere turns more festive, with music and champagne to savor the gentle mood of the moment, feet in the sand, head in the stars, eyes gazing across countless shades of blue... An ideal stopover before moving on to the hectic Saint-Tropez nightlife. 

About Michel Reybier

Rare, unique places where one feels at ease; unforgettable experiences savored in a simple natural way; extraordinary products secretly revealed… Michel Reybier is determined to offer the best. His name has become a label, a signature, yet he is above all attached to the club spirit that exists only through the contentment experienced by his guests and clients. A club that discreetly cultivates the essential values of excellence, authenticity and simplicity.

In his own words:
"My wish is that each of my guests, well-known or unknown but always acknowledged, should feel at home while being elsewhere; that they may share in an art of living filled with extreme refinement and delightful moments. The discovery of an exceptional wine, a personalized spa program for an enhanced and longer life, a small kindness, a meaningful gesture... Each detail counts and contributes to creating the desired atmosphere of a club one is keen to enter and where spending time is a true pleasure."

Hospitality, wine, health… Michel Reybier has developed his activities in these three high-end feels, driven by a desire to create a global brand while preserving the dynamic and supple attitude of a company with a human dimension.

About Philippe Starck

Philippe Starck, the internationally famed designer acclaimed for his protean inventiveness, has always focused on his quintessential vision that design – however it is expressed – should make life better for as many people as possible. As such, he is one of the pioneers and central figures of the concept of "democratic design".

By deploying his prolific work in all fields – including everyday products (citrus juicers, furniture, electric bicycles or individual wind turbines), architecture (hotels, restaurants aspiring to be stimulating places), naval and spatial engineering (mega yachts, a residential capsule for private space tourism), he has constantly pushed back the limits and criteria of design, becoming one of the most visionary and recognized designers on the international scene today.

Philippe Starck and his wife, Jasmine, mainly live on planes or in "places in the middle of nowhere"

For more information about La Réserve Ramatuelle, a luxury hotel near Saint-Tropez, visit here.

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